The Listing Agent Marketing Myth

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The idea that listing agents “market” your home in the age of internet search is a MYTH. Yup…We said it.

With the advent of the internet, and in particular real estate search engines, most listing agents no longer actively market their listings. The National Association of Realtors (“NAR”) data shows that 98% of consumers in the market to purchase a home begin their search online. The Internet receives about 100 million real estate search impressions per month. And of those, approximately 75 million go to the three dominant real estate search portals: Zillow, Trulia, and Realtor.com.

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