The Listing Agent Marketing Myth


The idea that listing agents “market” your home in the age of internet search is a MYTH. Yup…We said it.

With the advent of the internet, and in particular real estate search engines, most listing agents no longer actively market their listings. The National Association of Realtors (“NAR”) data shows that 98% of consumers in the market to purchase a home begin their search online. The Internet receives about 100 million real estate search impressions per month. And of those, approximately 75 million go to the three dominant real estate search portals: Zillow, Trulia, and

Read more

Why People Don’t Trust Real Estate Agents


There is a trust problem in real estate. It’s our mission to fix this phenomenon.

First, let me be clear – I’m not writing this to disparage real estate agents. After all, I am one myself, and I believe most are competent and well meaning. I am, however, here to shine a blazing spotlight on two misaligned and out-of-date business practices under which most traditional agents work and many earn tremendous incomes. Unfortunately, these business practices are so egregious that they largely contribute to massive mistrust of the entire industry.

Read more

How Traditional Real Estate is Hurting Homeownership

The Costs of Homeownership

Why Homeownership is important and how Houwzer is making it more cost-effective

In a January 12, 2016 Inman News article, California Association of Realtors CEO, Joel Singer, expressed concern about the declining rates of homeownership in America. Mr. Singer’s concerns are well placed: Post World War II homeownership is the backbone of American Middle-Class wealth. In fact, homeownership created the middle class in America. The evidence for this proposition is irrefutable. What is refutable, however, are the reasons Singer gives for the declining homeownership rates. He estimates homeownership rates dropped a full 10% since 2006 to its lowest rate since the 1960’s.
Read more

Should I Rent or Should I Own Now

Trying to decide whether to rent or own? Let’s look at the factors to consider.

Home ownership is part of the American Dream, and helping you find a better way to your dream home is why Mike and I started Houwzer in the first place. We want you to own a home and reap the financial benefits including:

  • Return on Investment. The median sales price of existing single-family homes rose 81% from 1993 through 2013, according to the NAR, and historically home rise in value anywhere from 4% to 6% per year. And you always have the option to earn rental income on the property if you move and decide to retain ownership.
  • Tax Advantages. As a homeowner, you can deduct mortgage interest payments and property taxes. The key is to file an itemized federal tax return. Any payment of the principal cannot be deducted. Only the interest part of the loan.
  • Stable Payments. If you choose a fixed mortgage rate, your principal and interest payments remain the same for the life of the loan. But remember, you must also now account for paying property tax and insurance.

Read more