Toward the end of his time as a team leader with Keller Williams Realty in 2011, Jordan Connett realized that listing agents’ jobs were much easier than they used to be. Agents can easily place their listings in front of millions of homebuyers on powerhouse, cutting-edge portals like Zillow, Trulia and realtor.com; and paperless platforms like dotloop and DocuSign eliminate the time and hassle their pre-digital predecessors had to expend to simply collect documents and get them signed. That new reality, paired with the fact that listings carry some inherent value to real estate brokerages and agents alike, led Connett to conclude that listing agent commissions would increasingly compress below the current 2.5 percent range. He decided to get a jump on what he saw coming b…
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