Houwzer Announces New Chief Marketing Officer Andrew Daley

Houwzer is excited to announce that Andrew Daley will be stepping into the role of Chief Marketing Officer and joining the company’s executive leadership team as of April 2022. Daley’s hire comes at the perfect time for the Philadelphia-based startup as it enters the next phase of growth on its way to becoming a national brand. Daley will be helping Houwzer scale market-to-market operations and build both a disruptive and mission-oriented, consumer-facing brand.

In the search for a CMO, Daley immediately stood out thanks to his 20+ years of experience driving growth in highly-competitive industries. Most recently, Andrew was the head of marketing at Hana, a CBRE company that redefined the flexible office space experience. Prior to Hana, Andrew was Global Head of Marketing for Zipcar and has held key marketing positions at Starwood Hotels, Reebok, and several online travel and start-up brands.

“I’ve always been interested in real estate,” Daley says about his decision to join Houwzer. “Having been through the home buying process myself, I thought that someone needed to create a better way. After spending time with members of the Houwzer team, I could see a seasoned team with a unique and disruptive approach. The more I learned, the easier the decision became to join.”

Daley’s hire comes at a strategic point for the growing company. In February, Houwzer announced $118 million in Series B financing, which included $18M in equity and a $100M warehouse line of credit. The real estate world has been in flux as a result of rapidly rising home price appreciation. However, Houwzer is uniquely positioned to help consumers navigate the crazy market with innovative new product offerings such as Buy Before You SellCash Advantage, and Convenience Offers.

“Having had an early glimpse of some of the new, innovative products that Houwzer is bringing to market, it’s clear that they are putting consumers first and creating a truly differentiated experience. I’m excited to be able to help bring this offering to more consumers, and build upon the incredible momentum of the talented Houwzer team,” Daley explains.

Houwzer is a next-gen brokerage that has re-imagined real estate to better serve clients and agents. Rather than working as independent contractors, agents are employees and are paid a full salary with benefits – ensuring that they can focus on client goals, rather than commissions. This February, The Wall Street Journal recognized Houwzer for its consumer pricing model, agent compensation model, and the undeniable potential to disrupt the real estate industry at large while addressing some of the housing industry’s persistent problems.

“It all starts with leadership here at Houwzer. We continue to level up the Executive team with leaders who have track records of helping create and build enduring brands,” says Houwzer co-founder and CEO Mike Maher. “With Andrew Daley, we’re adding a seasoned executive and full-stack marketer who’s both a scientist and artist. Andrew hails from some amazing brands, like Zipcar, where he helped drive exceptional growth. He’s mission-oriented, passionate, and leads with empathy. I couldn’t be more excited to be partnering with him on our next phase of growth.”

Andrew holds an MA in Global Marketing from the European Institute of International Communications in Maastricht, The Netherlands, the international branch of Emerson College. Andrew, his wife, and their three daughters currently reside in Boston.